Discover the most engaging customer experiences with Google Optimize. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

Google Optimize has the website testing and personalization features you need to create online experiences that engage and delight your customers.

Google Integrations
Optimize provides key integrations that allow you to use all of your customer insights to deliver the right experience to the right customer.

Experiment Types
A/B tests, also known as A/B/n tests, let you test multiple versions of the same web page and find the one that works best for your users. In A/B/n testing, Variant A is the original and Variants B through n each contain at least one element that is different from the original. For example, Variant A may have a blue purchase button and Variant B may have a red purchase button. The results of this experiment will tell you which variant has performed the best.

Multivariate Tests
A multivariate test allows you to test two or more elements on a page to see which combination creates the best outcome for your site. By analyzing the interactions between the elements, Optimize will help you find the best overall combination of elements on your page.